Dr. Aya Soffer

Dr. Aya Soffer

Director, Cognitive Analytics & Solutions

IBM Research Lab - Haifa


Dr. Aya Soffer is Director of Cognitive Analytics and Solutions Research in IBM. In this role, Dr. Soffer directs the world-wide research strategy and works with IBM’s product groups and customers to drive Research innovation into the Market. Her focus is on applications and solutions leveraging Cognitive Technology that interacts naturally with people to extend what either humans or machines could do on their own. In her 16 years at IBM Dr. Soffer has lead several strategic initiatives that resulted in both breakthrough technology and contributions to IBM products and solutions, most notably IBM Watson. These include search technology, social analytics solutions, and multimedia analytics solutions in the areas of healthcare, security, telco, and commerce.

Title:Teaching Watson to See
IBM Watson tantalized the world when it beat two grand master champions at the game of Jeopardy in 2011. At the time, Watson was able to understand natural language and answer sophisticated trivia questions. Watson has since been deployed in numerous commercial applications including the Healthcare, Education, Financial, and IOT domains. It has additionally been "given" additional senses including the ability to understand spoken text, speak, and see. In this talk I will focus on Watson's seeing  technologies. In particular I will highlight the capabilities in the area of image tagging, medical imaging, security, video analytics, and augmented reality. I will describe the underlying technology as well as some of the novel use cases developed by IBM, by business partners, and other entrepreneurs.
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